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RSS Support in New Microsoft Windows Vista
By Ken Savage
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RSS, short for Really Simple Syndication, hasn?t broken into widespread use yet, but the world?s largest software maker believes it will become a mainstay. ?We really believe that RSS is key to how people will be using the Internet in the future,? said Megan Kidd, a Windows product manager. In thee long-delayed Windows upgrade, code-named Vista and expected to be released late next year, an RSS icon will appear in the Internet Explorer Web browser to make it easy for people to find, much like Apple Computer Inc. has done with its Safari browser. Design Agency Manchester The old website that was created by a Design Agency Manchester has served you proud for the past 2 years and when you first started up in business it was just what you needed to give you an immediate online presence. That was then and this is now, a few years down the line, and the time is right to enhance the current site to reflect your business growth. As the business has developed you are receiving more telephone calls from potential customers asking you to provide them with further details about the services and goods that you supply. This is one area where the website could work on your behalf as a few additional pages could be added with that contained useful information. Therefore you have been in touch with the Design Agency Manchester that helped to create your original site. They did a fabulous job first time around and people always give you positive comments about your site. With this in mind you have asked the Design Agency Manchester to provide you with a larger package. They`ll be designing a new 6-10 page website that will provide your customers of old and new with far greater detail about your firm and the products and services that it provides. Vista will store all data downloaded to a computer via RSS in a single place. It will maintain a central list of all of a computer user?s RSS subscriptions, from Web log entries to photos pulled from an online family picture gallery. It will include a feature called simple list extensions that will let Web sites use RSS to publish lists of content that users can subscribe to, like a weekly run-down of chart-topping songs or an online gift registry. Microsoft will make the list extensions technology available for free through a ?creative commons? license, which lets the company retain some intellectual property rights while encouraging broader use of the technology. Joe Wilcox, an analyst with Jupiter Research, said Microsoft?s foray into RSS is reminiscent of its rush to capture its share of the burgeoning Web browser market in the mid-1990s. ?With the World Wide Web, we had this vast informational system that came along where Windows was not required,? Wilcox said. ?That posed a potentially serious threat to Microsoft?s Windows franchise. They responded by making Internet Explorer part of the operating system.? Microsoft may argue that its RSS push is about improving technology for developers, content providers and consumers, Wilcox said, but ?it?s also, I believe, responding to a potential competitive threat.? Having RSS built into Vista could pose a serious threat to companies that sell RSS readers that siphon data from the Internet. But Kidd contends that Microsoft isn?t out to put anyone out of business. 
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