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Just Ask! Using Surveys to Improve Your Business
By Herb Leibacher


Web Design Manchester
Starting off in business is always a struggle. You want to be recognised as quickly as possible so that sales can quickly take an upward spiral. Making your presence felt isn`t always that easy though and a great place to start will be your company`s website. As a startup business you need to get a foothold online and create a site that stands out from the rest. Based in Manchester you want to reach out to far-flung corners of the globe and embrace new customers from around the world. Help with Web Design Manchester can be acquired through a leading web and graphic designer who is based within the region. This might sound expensive but in reality it isn`t because the Web Design Manchester comes at a very affordable price. Ask the North West designer to provide you with a quote for you new site and you could be surprised at the price that is given. You can specify how simple you want the site to be but as a rule a 3-5 pages website will be a decent size for a new business venture. Once you are online you can promote your services and goods and as your business starts to blossom you can request that the Web Design Manchester be updated.

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Just ask!

You can learn useful information about your business, customers, and potential customers by conducting a survey. If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing a link which leads to a survey on your site.

What is the benefit to you?

You get knowledge, and knowledge is a powerful tool in tailoring your business and services to your customers` needs. You can ask questions like:

- How could our web site be more informative to you?

- What products or services should we offer in the future?

- Please rate our customer service?

- What is your age?

It is important to ask questions that will get you the answers you want. If you want suggestions from your viewers, asking if they simply like your site doesn?t give you enough information. And providing a list of radio buttons or check boxes streamlines answers even more. Plus research has shown that folks are more likely to answer if all they have to do is click.

What is the benefit to the people taking your survey?

Well, there has to be some benefit. Providing an incentive is a good way to insure responses. That could be in the form of a freebie, useful information, an entry into a sweepstakes, or anything else you think your customers would like.

How do you do this?

Create a form on your web site to ask questions. Having the responses of that form emailed directly to your email box makes it easiest.

Web Builder Express has a form tool built right in and the system automatically e-mails the results of each submission back to you.

For more information about this article and/or the author visit http://www.WebBuilderExpress.com

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