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Question: Can you guess the cheapest way to make a sale?

Answer: Sell to the customer that just bought from you!

All successful salespeople have one thing in common: They know how to make sales "after the sale". There are many costs associated with finding a buying customer. Selling is not a cheap endeavor. This is why it makes sense to really go after add-on sales.

For example, if you have ever purchased a new computer, you probably noticed how before you left the store the salesperson had "helped yyou decide" to purchase a surge suppressor or extra ink for your printer. Maybe even an extended warranty for your new PC.

Design Agency Manchester
The old website that was created by a Design Agency Manchester has served you proud for the past 2 years and when you first started up in business it was just what you needed to give you an immediate online presence. That was then and this is now, a few years down the line, and the time is right to enhance the current site to reflect your business growth. As the business has developed you are receiving more telephone calls from potential customers asking you to provide them with further details about the services and goods that you supply. This is one area where the website could work on your behalf as a few additional pages could be added with that contained useful information. Therefore you have been in touch with the Design Agency Manchester that helped to create your original site. They did a fabulous job first time around and people always give you positive comments about your site. With this in mind you have asked the Design Agency Manchester to provide you with a larger package. They`ll be designing a new 6-10 page website that will provide your customers of old and new with far greater detail about your firm and the products and services that it provides.

These add-ons probably doubled the store`s profits (and the salesperson`s commission) from the original sale. Without paying for any extra advertising or promotion, that $1000 sale may have easily turned into $1300-$1400!

You may be asking "Can I do this on the web?". The answer is of course you can. In fact, making add-on sales from your website is much easier than it is for a brick and mortar store.

There are actually two excellent methods of making add-on sales from your web site:

1 - Suggest options and accessories on the order confirmation page. Remember the printer and ink example? If your customer is ready to pay for a new printer, display a "suggestion box" on the side of the page reminding him to add an extra ink cartridge to the shopping cart. And don`t forget the cable!

2 - You can also make an add-on sale AFTER the sale! After the order is completed and processed, the customer should be taken directly to a "thank you" page. On this page you`ll thank the customer for giving you his business.

This is also a great time to ask if he forgot anything and give him the option of returning to your products page. Or simply advertise a related but completely different product. After all, he is already motivated to buy (he just did) and most likely he still has his credit card in hand!

Always remind the customer that he will save money with multiple item discounts and combined shipping charges. Ask for the add-on sales and boost your bottom-line!

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